Jonathan Rosenthal

Founder, Just Works Consulting

Jonathan Rosenthal has spent over 30 years working to convert the destructive aspects of business into a positive force for people and the environment. In 1985, Jonathan Rosenthal, Rink Dickinson, and Michael Rozyne crafted a vision for a business that would reconnect people to their food in an ethical and just manner. That vision evolved into Equal Exchange, the pioneering worker-owned fair trade company that he co-founded and led. He collaborated again with Rink and Michael and AgroFair in 2005 to cofound and lead the first US fair trade fruit company, Oké USA. He has consulted with fair trade and cooperative organizations in many countries. He also served as Executive Director of the New Economy Coalition and Cooperative Coffees. Jonathan is currently the interim executive director of The Cornucopia Institute.